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Heirs Insurance Group launches app, others
Heirs General Insurance (HGI) and Heirs Life Assurance (HLA), subsidiaries of Heirs Holdings, have launched digital channels for customers to make access easy to insurance.
Chief Marketing Officer, Ifesinachi Okpagu, said the channels include a chatbot named Prince, which resolves customer’s inquiries, a USSD channel *1100# for Heirs Life, and mobile apps – Simple Life by Heirs Life Assurance and Simple Protect by Heirs General Insurance, also available on the web.
She stated that to live up to the Group’s ‘Simple Life’ promise, the products demonstrate the companies’promise of superior value to customers, quick and accessible service, thereby driving financial inclusion.
According to her, these channels tackle the challenge of low insurance penetration across Nigeria, opening the industry to new customers, who require protection for their assets and financial security for their loved ones.
She said: “Using mobile and web apps called Simple Life and Simple Protect, customers can open new policies, manage existing policies, file claims, and get instant support, right from their phones at any time of the day, without visiting an office or speaking to an agent.
“With the chatbot, Prince, customers get instant, personalised insurance service virtually, 24 hours a day. In today’s fast-paced world, Prince enables seamless service for customers of Heirs General Insurance and Heirs Life.
“Heirs Life unveiled its USSD code *1100# to deepen insurance penetration. The USSD will allow Heirs Life to reach millions of customers in need of savings and life insurance plans, expanding its reach to remote areas traditionally excluded from financial services. The USSD code also provides faster access for existing customers to manage their policies”.
While stressing that customers are at the heart of their business, Okpagu noted that they are committed to driving inclusion.